What were some of the key milestones and achievements for the sales team this year?

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This year has been nothing short of transformative for our sales team and the company as a whole. Our biggest milestone was more than doubling our Contracted Annual Recurring Revenue (CARR) year-over-year—a testament to the value we deliver to our clients and the commitment of our team.

Another significant achievement was the acquisition of Arius and its seamless integration into our operations. This synergy has already borne fruit, generating four new combined deals, showcasing how complementary our offerings are.

We also welcomed over 50 new clients worldwide, including some key signings in the US market, which marks a critical area of growth for us. Beyond that, we expanded into six new countries, extending our global footprint and reaching insurers in regions we’ve never served before.

Internally, I’m particularly proud of how we’ve upskilled our teams to offer additional modules—Rate, Optim, and Deploy. This ensures we’re not only meeting but anticipating the evolving needs of our clients with cutting-edge solutions.

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What do you see as the key opportunities and challenges for 2025, and how do you plan to address them?

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2025 is poised to be a pivotal year, with both opportunities and challenges ahead. One of our primary goals is to position our new modules, Optim and Deploy, as integral parts of our fully integrated, state-of-the-art pricing platform. Demonstrating their value and ensuring adoption will be critical.

Another major focus will be accelerating the Go-To-Market (GTM) strategy for our Reserving solution, an area where we see significant potential for international growth.

We also recognize the need to create a tailored and attractive offer for smaller insurance companies. These firms have unique needs, so crafting a specific value proposition for them will be vital to expanding our reach.

Expanding into new groups and strengthening partnerships with consulting companies will also be top priorities. Consultants play a key role in recommending our solutions, so deepening those relationships will be crucial to our long-term success.

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Any final thoughts as we head into the new year?

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I’m incredibly optimistic about what lies ahead. Our team has proven time and again that we’re up to the task. By continuing to innovate, listen to our clients, and execute our strategy with precision, I’m confident 2025 will be another milestone year for us.

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Brune de Linares is Chief Client Officer and Co-Founder of Akur8, where she leads global business development and marketing. She began her career at IBM, spending over a decade in consulting and sales management roles focused on complex products, including Cloud and AI solutions. After IBM, she joined Google Cloud, where she spent two years driving strategic contracts with major retailers. With extensive expertise in B2B enterprise sales, go-to-market strategy, and sales organization management, Brune co-founded Akur8 to bring innovative AI-driven pricing solutions to the insurance industry.